Tips To Help You Guest Blog Successfully
Guest blogging is a huge part of any SEO campaign as the blogs provide a great way to build successful, strong links quickly. Guest blogging is beneficial to both parties; it is beneficial to you because you are given free links and it is beneficial to the host because they don’t have to write the content themselves and they don’t have to pay anyone else to write it for them.
Although guest blogging has some great benefits for all parties, it’ not always done properly which means you could be spending a lot of time writing blogs that you don’t end up using; so here are a few tips to help make sure your guest blogs never fail.
- First, it’s important to take a look at the site your blog will be published on, by doing this you will be able to understand the readership of the site and therefore angle your blog towards a certain audience. Whatever you decide to write your blog on, you should check that it hasn’t been done before and if it has then try and find a different approach to the same topic.
- When writing a guest blog you have to remember that you’re not writing it in order to gain more links – even though you are – and think to yourself that you’re writing for the readers. This means that you need to be careful when it comes to overstuffing your blog with keywords so you should make sure they flow into the article naturally – this will prevent any penalties from Google.
- You can use the author biography to your advantage. On the internet, anyone has the capability to write about anything but it doesn’t mean that they know anything about the subject they’re writing about; in order to make the articles you write more credible you should use the author bio as a place to put information that positions you as an expert of that field.
- You should treat a guest blog just as you would an article for your own website. Just because it’s going on someone else’s site doesn’t mean that you shouldn’t perform the same checks as you would to articles that are going on to your own website; you should be sure of grammar and punctuation and make sure you choose your words carefully.
- Make sure you check your facts because it is the informative, well-written articles that will be accepted as guest blogs. You would be pretty embarrassed if your article was published and someone proved that it was actually wrong, not only is this embarrassing but it will also decrease your credibility and people will be less likely to read your posts in the future.
As we said before, guest blogs are one of the most important parts of any SEO campaign as they help to build links to your site which consequently help you to reach higher rankings. It’s not as easy as writing posts on topics that you’re interested in and posting them all over the web though; in order to create a successful guest post that will be accepted there are a few guidelines that you have to follow.
- Generally in any guest blog, you write you should avoid self-promotion – or showing off – but if you’re insistent on doing it a little bit then keep it to a minimum because it’s unlikely that your blogs will be accepted if you go too overboard. You should remember that you’re posting on some else’s site and they will not want their work to be overshadowed by someone else – no matter how much of an expert you are – so it’s essential that you’re modest.
- Choosing where you’re going to host your blog is a big thing too; you might not think it at first but where you publish your blog is a really important factor if you’re looking to become more recognised in order to boost your rankings.
- When you’re approaching host bloggers and asking if you can publish your blogs on their website you should always introduce yourself. As simple as it sounds, a lot of people forget to do this and simply send out emails asking whether they can publish certain posts on their website, with no other information at all. It’s important to introduce yourself if you are to build up a relationship with the host; when contacting a host you should probably use your real name, send them links to sites where you have previously had work published and suggest a topic for your post to see if they approve. Another thing you could consider is telling them about the social media channels that you will publish the post too; this will give them the chance to take a look at your social media following to work whether or not they would want you to publish an article on their site – the more friends, likes and followers you have through social media, the bigger your chances of being accepted.
- If you try and establish a personal relationship with the host then you’ve got a much higher chance of getting your articles accepted. No one like to receive a generic email where they can see that their someone else’s name has been omitted and replaced with their own, purely because it’s not personal to them and it shows that you haven’t taken any time to make an effort to construct a personal email to them. Sending these kinds of emails will significantly reduce your chances of having your articles published because if you don’t take the time to write a personal email they’re unlikely to take the time to respond.
- Finally, don’t take no for an answer; getting a guest blog published is never guaranteed so always ask for their reasons for rejecting you. Whatever they come back with, use their advice to tweak your article and make it better, then resubmit it to them and tell them about the changes you have made.
Following these steps will dramatically increase your chances of having your blogs accepted and published and the chances that any blogs that you write in the future will be successful.