Content curation is all around us. Think about Facebook news feeds, Twitter streams, RSS feeds, etc. Any online media that can be shared such as articles, images, video and presentations can be put into a curated list. Have a think about what is popular in your niche and create that list! Post it on your blog and share the pants off it. If you’re looking for inspiration try searching for ‘curated list + your niche’ in Google.
22. List your products/services on free classified sites
Many classified websites offer free listings with an option to add your URL, images and description. As with directories and review sites, classified sites often cover a specific niche or geographic location though there are also large, general directories like Craigslist of course. A major consideration when looking to use classifieds for SEO value is that ads often only remain live for a short period of time though some niche sites do offer 12 month business listings.
23. Search the web for company citations
Search Google for existing mentions of your business on other websites. Check to see if the website has linked back and of not, ask for one.
24. Use Google alerts to find new mentions of your business
To be notified of new mentions, set up Google Alerts for all variations of your brand/company name. As above check for a link and request those that are missing.
25. Submit your site to quality, manually edited directories like DMOZ
Building links from low quality, spammy directories is dead (I hope). What is very much alive though is obtaining links from quality, geo or niche targeted, human-edited directories. DMOZ is not only a directory you should submit your site too, it also contains details of a multitude of others.
26. Bookmark sites that link to you
Share any pages that link to your site on quality bookmarking sites such as Stumbleupon, Reddit and Digg. Using this simple, 2nd tier link building method to increase the authority of pages that link back to you will benefit your site. Utilising Google Alerts (as in point 24) can help you to surface these pages more quickly.
27. Link to your site from Wikipedia
There are a couple of options here, both a little tricky to pull off. The first is to set up a page for your company or organisation. Some guidelines for this can be found here. The second is to add a link to your site from the ‘external link’ section of an existing article on Wikipedia.
28. Publish an RSS feed
Create an RSS feed for your content and include a link back to the original page on your site. Be aware though that if a site that takes your feed uses a server side script to display the content you could suffer from duplication issues. You can lessen this impact by only using a snippet of an article in each syndicated post.
29. Forum signature links
You don’t need to spam a forum with junk posts in order to benefit from a signature link. Many sites user profiles get indexed so just creating and filling in your profile could get you a link, albeit a low quality one, on a site in your niche. To get the full benefit from joining a forum, interact with the community, build relationships and add genuine value. Try using Google’s ‘Discussion’ search to find relevant forums to join.
30. Blog commenting
There is a ton of blog spam out there but quality comment seeding on blogs can still have a place in your link building armoury. Look for blogs in your niche where you can display your expertise, Google Blog search is a useful tool for this. Some tips for the actual comment: Use your real name, add a link to a piece of content on your own site only if it’s genuinely insightful or useful and is going to add value to the conversation.
31. Interview an industry leader
Interview a leading professional or personality in your field, post the interview on your blog and share away! Make sure you let your subject know when it’s been published so they can distribute it to their followers. If you can record this interview either as a video or podcast you can utilise media sharing sites such as YouTube and podcast directories.
Bonus tip: Are you an industry rock star? If so then get yourself interviewed! This will raise your own personal and business profile plus help generate interest and backlinks to your site.
32. Submit your site to Alexa ‘
Any use of Alexa can seem ‘old school’ to many SEO’s. Old is no bad thing as Alexa has been online for even longer than Google has. Listing your site on Alexa is a very simple way to claim a link from a high authority site.
33. Submit your blog to Technorati
If you have a blog on your site you can submit it for free to the high authority site, Technorati and benefit from the link provided on a profile page. If your blog becomes featured on Technorati you can also receive considerable traffic.
34. Provide free samples of products for review
An effective way to build links can be to provide free samples of your product for people to test. This doesn’t have to be a tangible object it could be a software, service or platform trial. Many SEO’s and companies pay to get reviews but if it’s a great product in a specialist niche you should not need to do this.
35. Maximise your Competitions
Many companies run competitions (often on Facebook) but don’t think about harnessing SEO benefit from them. Next time you hold a competition, ensure you have a landing page set up on your website or blog that people can share. In addition, submitting your competition to sites such as loquax.co.uk can bring large volumes of traffic. Bear in mind that if you have e-commerce tracking set up in Google Analytics or similar, a sudden spike in none converting traffic might make your figures look artificially low.
36. Do some charitable work
Do you have a service you can offer to a charity that will cost you nothing but time? Can you do something silly in your office to raise money? Do you have any staff who are competing in tough endurance events such as Mud Runner or marathons in aid of a specific charity? If so, you can look to leverage these efforts to get links from charities corporate sponsor pages and local or national press.
37. Create a Squidoo Lens for your company
Squidoo is a free platform that allows people to create pages (known as Lenses) in order to organise and share, curated and original content on subjects they are interested in. SEO’s report mixed success from creating Lenses, links are no-followed but as they are from a high authority site it’s worth considering setting one up as part of your overall link mix. Read this handy guide on how to optimise your Lens for SEO.
38. Add TYNT to your site
People often copy snippets of text from websites to post onto social platforms, blogs, forum threads and emails. There is a sneaky way you can claim a back link from this activity, just add the TYNT code to your web pages. Whenever someone copies and pastes your content, a link to that page will be inserted. As with point 14, page load speed should be considered when adding any extra code to a site.
39. Do something newsworthy
Some companies publish press releases on a far too regular basis. Whilst these PRs can generate lots of backlinks from online news sites, the goal should be to create a genuine buzz of interest which results in journalists picking up your story and gets lots of people naturally talking about you. This will only happen if you actually publish or do something that really is news, for example, if your business is first to hit the market with an exciting new product if you are expanding and moving to bigger premises or perhaps your business received an industry award.
40. Linking out…
Last but not least, adding external links from your content to other genuinely useful resources can bring multiple benefits. These can include social shares and mentions from the sites you linked to, is recognised as a ‘hub site’ for a specific niche and a tick in the box from Google for adding value to your users. Whether you should not follow these links is a whole separate discussion and one we will address in another blog post.
Do remember that an off-site strategy should be created in conjunction with and on-site strategy. The most benefit will come from taking a holistic approach to your website optimisation with traffic and brand awareness being key drivers. A comprehensive competitor analysis should also be completed to ensure that work carried out is actually going to have a positive impact on your site.
I hope you find this list useful. Your feedback on the above methods and/or suggestions for alternatives is welcomed.